Marketing: Somebody Missed A Book Festival

Marketing: Somebody Missed A Book Festival

It’s been about 10 months since I posted on this blog. One of the reasons I created it in the first place was to have a platform to market my new book, Jesus Goes To Hollywood: A Memoir Of Madness. The book is finally done. Well, almost. It’s 99% done. I still need to decide on the cover and check off a few other items on the self-publishing checklist. I should have those done in the next few weeks. Maybe a month. No more than six weeks. Soon.

6 months ago I was sure I would be at the Decatur Book Festival this weekend. The first draft of my book was done. I actually finished the first draft last June. I had a few copies printed and handed them out to people I trusted. I hoped for some honest feedback. I got it, both positive and negative. I made some changes. Even then I knew it needed something more.

This spring I took a narrative non-fiction writing class at the Decatur Writers Studio. I met some new friends and received more feedback. Probably the most important was on my first chapter. It was fractured. It needed to be streamlined. It’s not that there wasn’t a hook, I had the hook. The book starts with me setting my house on fire. Most people don’t typically set their house on fire. As you probably know, I’m not most people.

I also needed a professional book editor. Not only a great writer, I wanted someone with experience in narrative non-fiction. I got lucky. Our writing teacher was both. He helped with the structure of my story. We moved some things around and the book is better for it. He also helped with the basics, like grammar and tenses. I’m not a fan of tenses. In my mind everything is past, present and future.

I  planned on moving this blog over to Medium. I was supposed to have that done by now too. Soon.

The best part – I get to start marketing my book. Try to convince people to invest ten or fifteen dollars into buying the e-book or printed version. I look forward to this challenge.

MADNESS: Is Upsight A Genetic Mutation?

MADNESS: Is Upsight A Genetic Mutation?

Earlier this year I stumbled across a phenomenon known as the ganzfeld effect. From Wikipedia: The ganzfeld effect (from German for “complete field”) or perceptual deprivation is a phenomenon of perception caused by exposure to an unstructured, uniform stimulation field. The effect is the result of the brain amplifying neural noise in order to look for the missing visual signals. The noise is interpreted in the higher visual cortex and gives rise to hallucinations.


It’s interesting that no one has mentioned this phenomenon to me before now. I’m more than a little surprised that I’ve not once come across it with all the reading I’ve done. Granted, it’s associated with sensory deprivation and my research has been more into sensory overload, but still. In any case this is an amazing find. It validates so much of what I’ve been seeing and experiencing. Humans have been willfully creating hallucinations (without drugs) for themselves since Pythagoras. His followers would go into a cave, sit in the dark and receive wisdom through their visions. So many similarities to Upsight. Some major differences too.

There must be some literature that discusses the similarities between the ganzfeld effect and Charles Bonnet Syndrome. If you’re paying attention you can’t help but notice. Interesting. There is plenty of literature on Schizophrenia and hallucinations. Plenty more on Schizophrenia and genetic markers.

What if Upsight is a mutation in the human genome that has been available to us for thousands of years? Would geneticists consider it an evolutionary change? Mutation happens first, so how long would a mutation have to stay around for geneticists to decide it has conferred some advantage to the human species? A few thousand years? 20,000 years? What’s the magic number? Is the human species already divergent? Have we been passing an advantageous gene along to our children without even knowing it? Of course it’s possible. I would say probable. We pass diseases through our genetic line unknowingly. We could be passing unknowing advantageous traits as well. What if the only way the gene was switched on was through a catastrophic event? Otherwise it stays dormant in the human species. These are questions that I would like some answers to.

Or, what if we discover a new gene? A gene expressed more highly in some humans than in others. Is it possible to show that the gene is ‘upregulated’ in some human lineage? If you don’t have any other data, you don’t actually know whether that change is meaningful—whether it’s part of the adaptive evolution of the human brain. But if you take a network approach it puts genes in a true functional context.

If I understand things correctly, some genes are very central in networks, just as an airline hub such as Atlanta is for Delta Airlines. Now you expand the Atlanta hub so more flights (information) moves through. At first the network might start to experience delays. Problems even (schizophrenia- addiction-autism) It takes a while for the rest of the network to handle the additional traffic (information). Expanding the Atlanta hub has a big effect on the entire system. Eventually the system gets used to the traffic and can handle the additional flights (information). Not only that but the additional flights (information) change the entire network in the process. After a few months of delays (generations-millennia), it makes it more efficient. Faster. Better connected.

Perhaps, in my case, giving the system (my brain) emergent qualities. Said another way, if we see that a gene’s position changes within a network, let’s say from being peripheral in one person to being a hub in another, that would prove that that gene has actually changed function. Without that kind of network context, it would be more difficult to find a functional role to changes in the genome. I’m not sure if this is possible to prove. I’m not a geneticist. I’m just trying to reason through a few possibilities.

What do you think? Is it possible? Does Charles Francis Xavier have a school for middle age men? Do you know where I might find an application?


MARKETING: Upsight: My Brains New Operating System

MARKETING: Upsight: My Brains New Operating System

If you read my last post on MARKETING then you may be saying to yourself right now. So what? Why do I care? It’s great that you found your way back from addiction and mental illness but plenty of other people are recovering addicts. You may also work with one or two people dealing with severe depression or some other type of mental illness. We are everywhere. It’s not like they’re using it to brand themselves. It’s not exactly a selling point.

True enough.

But I’m not actually using my illness to brand myself. I’m using the gift that my illness accessed. My illness opened a door in my mind. It has somehow made me smarter. Infinitely more creative. My brain combines things in ways I would never have thought possible. It reimagines information and data in ways that would have made no sense before Upsight but makes perfect sense to me now. My brain sees connections in things that go unnoticed to most people.

My brain is running a new Operating System. The main feature of this O.S is my brain is recieving and processing more information, a lot more, a hell of a lot more.

To use an analogy I know everyone will understand, my brain is now picking up the deluxe cable package when before I was getting basic cable.

But there is no proof of this. If you are a die-hard skeptic and refuse to believe me then there is nothing I can say or do that will convince you otherwise.


Unless, I suddenly got really good at something. Something like math. I could answer any math problem imaginable. Then you would have to believe me. At least acknowledge something has changed in my brain.

Well I can’t. So get that idea out of your head. It’s not like in the movie The Matrix where Keanu Reeves is hooked up to a computer and 10 hours later he looks up at Laurence Fishburne and says. “I know Kung Fu.”

But it’s kinda like that. Only it takes longer than 10 hours. It has taken me four years.

And I would say, “I know math. Some math. Not all.”

It really doesn’t have the same punch, as “I know Kung Fu.”

Let’s get back to the deluxe cable package analogy for Upsight, my brains new operating system. Imagine if the TV was on in your house 24/7. It was always on in the background whether you were watching it or not. Now imagine it was always playing the Telemundo channel. At some point, whether you wanted to or not you would more than likely start understanding Spanish. With a little bit of focus and homework you might even be able to start speaking Spanish. Eventually even thinking in Spanish. Now imagine if instead of Telemundo playing in the background it was the MATH channel. This should give you an idea of the type of information my brain processes on a daily basis.

I don’t want to get off on a tangent and turn this into a MATH post. The reason I bring it up is because math is a great equalizer. Maybe a great divider is more accurate. You can’t fake knowing math. You can get partial credit on a test but you can’t fake a real understanding. After a few more MATH posts it will be clear that I have a unique and useful understanding of math. Some math. Not all.

Math is only one of the benefits of Upsight. Another is creativity. Upsight gives me access to Schizopedia and an infinite amount of ideas. Ideas no one else can access. It’s proprietary. Some ideas are brilliant. Some are shit. Schizopedia is my brains personal Wikipedia that I access using Upsight. I’m not sure where the information is stored, but I can access it anytime. My brain is always online.

Of course there is no yardstick for creativity. No baseline. We can talk all day about what is and isn’t creative. We can debate on what’s original and new. With creative concepts there is usually no right or wrong. There is one way or another. The execution of creative ideas is another matter altogether. I’m talking big ideas. Concepts. I have more now then I ever had before Upsight. Keep in mind I had many ideas before. It’s how I made my living. You can’t survive for twenty years in a creative field without some degree of creativity and marketing savvy.

The most important benefit of Upsight is the visions. They are interactive. You can ask me a question and I can “see” a visual answer right in front of me. It may not be the right answer or the one you are looking for, but it starts the process of getting to the right answer or the best answer.  I can do this all day long.  Most visions just point to the answer. They still need continued analyss to understand.

When software companies release a new product in beta it typically has a few bugs. The point of beta is to find these bugs and fix them before it gets released to the general public.

Upsight has been in beta for the last four years. I’ve found some bugs and fixed them accordingly. There may be more. I’m not sure. I could keep it in beta for another two years before releasing it to the general public. But that’s not going to happen. I’ve made an executive decision.

It’s ready enough.

Are you an innovator? Do you work for an innovative technology company? Are you an early adopter? Do you know someone who is? Tell them about Upsight. Contact me for more information. I guarantee results.

MARKETING: My Brand Is Madness

MARKETING: My Brand Is Madness

As a marketing professional, one of the things I was hired to do was go into a company or organization and help define its brand. Define its “deliverable claim of distinction”. My agency was hired to find that special something they do better than anyone else in the marketplace. Find the service or product that set them apart from their competitors. Once uncovered, we would make sure no other competitor was claiming the same or similar message.

We would typically spend 4-6 hours with the client going through a branding process that we developed over the years. It was a deep dive into the heart of the company. Usually with the CEO or President and 6-8 key employees of the company. Aside from the senior marketing person and the CEO whose attendance was mandatory, we let them decide the rest of the participants. The one rule was to make sure that we had employees who had been with the company for a long time and one or two who were new to the company. Title didn’t necessarily matter. We wanted people in the trenches getting their hands dirty.

Usually, during the meet and greet one of the employees invited to participate would comment that they knew nothing about branding. Often someone in a computer programming position. Or a loading dock worker. Then at some point during the meeting, without fail, that person would make a comment that was so insightful it would be considered part of what would become the brand message.

I’m not sure why this was the case. Maybe it’s a product of our educational conditioning. We are told time and time again where we excel. The tests we take reflect this belief. So we go through life unquestioning this conditioned truth. My experience shows me that those who often think they know the least can offer more insights than they imagined.

There was always something new to discover at these sessions. It was also a great way to get everyone on the same page moving forward. By the end of the meeting we would have enough information to go back to the agency and develop the beginning of a brand message.

With all this branding experience you would think it would be easy for me to define my own brand. Or rebrand.

Well, not exactly. It’s proven to be a bitch of an exercise. Taking not 4-6 hours to get started but 4 years.

The challenge of branding, especially for professional service firms and B2B companies, is that when you have a strong brand you have to stake a claim. Many business owners and presidents of companies don’t want to stake a claim. They don’t want to lay claim to one particular service because they fear losing potential business in other services they provide. The key word is fear.

The best brands know who they are. They have no fear. They are relentless in their messaging and self-awareness. Think Red Bull. If you want a B2B example think IBM. They have done a great job using Watson as a spokesman for their brand. I would almost say they have become cool. Almost.

So what’s taken me so long to define my personal brand? You already know the answer.

Fear. And the conditioned belief that things had to be done a certain way.

I started a branding consulting agency 2 years ago. But I didn’t have a brand. Not really. My website reads like a thousand other marketing consultants. You could replace me with any number of talented marketing professionals across the country. I wasn’t unique. Am I capable and experienced? Absolutely. Am I different? Not even a little bit. I don’t bring anything to the table that a thousand other marketers don’t also bring.

The thing is. I do bring something to the table that no one else can bring. No one.

I bring Upsight. My brains new operating system.

I just need to claim it. To own the position. With the realization that it will narrow down my potential list of clients to innovators and early adopters.

I was afraid to be different. I was afraid to sell myself using the most unique thing about myself. Upsight. Why? Because Upsight is different. Because Upsight makes me different. Like really, really different. Like Elephant Man different.

And when corporate America says they want something different and creative they usually mean pretty much the same as everyone else but in another color. Or font.

That’s not me. Not anymore. Don’t get me wrong. I can still tweak a brand message. Help create a new logo. If a change in color is all you want I can deliver on that too.

But Upsight has other things in store for me. And for the businesses I work with.

I am in the enviable position of having lost my mind and then finding it again. Most people who have lost their minds don’t find their way back. I was lucky. I’ve been blessed. Not only did I find it, I found something more. More “mind” than I know what to do with.

Are you an innovator? Do you work for an innovative technology company? Are you an early adopter? Do you know someone who is? Tell them about Upsight. Contact me for more information. I guarantee results.

MATH: I’m Banksy

MATH: I’m Banksy

My fascination with math started in January of 2013. Christie gave me a Barnes and Noble gift card for Christmas and I used it to purchase The Joy of X: A guided tour of Math from one to infinity by Steven Strogatz. It was the perfect re-introduction to a subject that I hadn’t really thought about since high school. As a business owner I used margins and percentages on a weekly basis. Other than that, math wasn’t on my radar. The author, a mathematics professor at Cornell University does a great job of introducing the concepts of certain mathematical ideas without having to actually work through a bunch of equations. When I finished the book I was hooked.

As much as I wanted to learn about different mathematical concepts and disciplines like topology, combinatorics and Non-Euclidean geometry, I also wanted to learn more about the history of math and the genesis of certain mathematical ideas. I poured over the biographies of mathematicians from Euclid to Gauss to Cantor. Each story was more interesting than the last. I easily spent 1000 hours in 2013 researching math and the history of math. You might say it became an obsession. At least it was a healthy one.

In the beginning of my research one particular story caught my attention. A rift between 2 academics. George Cantor and Leopold Kronecker. Kronecker criticized Cantors work on Set Theory. The details are not important. What’s important is that I quickly realized that all mathematicians don’t necessarily agree on all mathematical concepts.

By the end of the year I had an epiphany about math. The blame falls squarely on Professor Strogatz and his book, The Joy of X. I mean that in a good way. He opened my mind to the reality of mathematics. He doesn’t put it exactly like this. In fact I’m taking his writing out of context but here is my takeaway nonetheless.

News flash.

These guys are making this stuff up as they go along. In his book he explains how the number one used to be considered a prime number. Now it’s not. If it were, the fundamental theorem of arithmetic would be incorrect. So instead of altering the definition, to say, excluding the number one. Mathematicians have decided one is not a prime number.

I’ve even read in other books that some professors don’t even use the word number when referring to the number one. They call it a unit. A unit!


To me, it’s like saying I’m not a person. I’m a human.

I imagine a global conference where the greatest mathematical minds converge to vote on whether to keep calling number one a prime number. All the countries raise their hands in agreement to exclude the number one from the list of primes. Except, the Russians. They’re having none of it. They’re coughing into their hands saying “bullshit” cough, cough “bullshit”.

Too funny. These math professors. They kill me.

So one is both a unit and a number. But it’s not Prime. Not anymore. Why? Because the greatest minds in math all agree.

Except it is Prime. At least for me. But I would never admit that in public.

I’m sure this kind of thinking doesn’t sit will at the university level math class. Lucky for me I’ve never taken a university level math class.

The real epiphany is that math is fluid. It’s as much an art as a science. If you follow me with this analogy I will take it a step further. Lets say that mathematical institutes and universities are the art museums of the world. Filled with Michelangelo’s, Titian’s, Renoir’s, Monet’s, Van Gogh’s and Warhol’s. I don’t have a ticket inside. I’m not invited inside. Not only that, I’m outside spray painting the walls. Nobody knows I’m spray painting the walls. Nobody even cares. I’m having fun and I can’t stop. I don’t want to stop.

I’m Banksy.

What I’m trying to get at is that I have no credibility. None. I have no math degree of any kind. No formal training. It will be obvious in future posts. If it’s not already. No academic is going to pay attention to the things that I find interesting. Some of the ideas that I stumble across in my work have been known and proven for years. Others are of no interest to anyone but me. Others still may be interesting but unimportant. I ignore or disregard axioms if they get in the way. See. No credibility.

And that my friend is where the freedom lies.

The freedom of not having to meet anyone’s expectation. I have the luxury of making mistake after mistake with no one to tell me that I’m wasting time. I can play with numbers and equations all day long. It’s all spray painted rainbows and unicorns.

Until you get to proofs. Then things get more serious. And difficult.

And that’s why I need math professors. These guys are smarter than me. They see the world in a way that I don’t. Or can’t. Or haven’t learned. Some of these guys are what I like to call smart as f#ck. They get into math that is beyond me. Really deep math. I’m still playing in the shallow end. That’s cool though. Because the math pool appears to be infinitely wide. And these guys may have waded past a few gems. Lucky me.

Up next in the MATH category: I’ll write about the possible link between mental illness and math skills. And I’ll do the best I can to explain how I see numbers and infinity.



My Upsight images come in three distinct types.

The first is the primary or background image. This is very similar to when you rub a coin through a piece of paper and an outline of the image comes through with the rub. The primary images are always in the background of the two other images. It’s typically black with light grey as the contrast color. (If my eyes were open and I was looking at a wall then the contrast color would appear as a lighter shade of the color of the wall.) A blue wall would have a light blue contrast.

The second type of image is the most active. These are like the images you see at a laser light show. A beam moving so fast that my eyes sees a picture. These can be in color. Typically though they are more clear like glass. I’m not sure which image carries more information, the primary or the secondary images. The secondary images sometimes spiral out of control in my field of vision. As if my mind can’t grasp the meaning of the picture. Or it’s as if I’m somehow getting an interference pattern from another part of my brain. Perhaps even from outside my brain.

The last kind of image is the easiest to explain, but the most rare. I have only seen them three times in the last four years. It is a full color image like you would see on any 3D movie screen. With all the details. I have no idea if I can influence these images as they came in and out of my vision so fast.

It is not uncommon to have two types of Upsight images in the same vision. Say a background image with a secondary image on top of it. For example; a background image of a child playing on a swing with a secondary image of the sun overhead.

Upsight images come in and out of my field of vision all the time as well. As I’ve said, focusing my attention and eyes are all that is required for me to consciously see them. A bird could fly past my right eye and come around my left, as if it is flying around my head. If an Upsight bird flies across my vision, I follow it with my eyes and focus with my pupils. The same way you or I would focus on a bird if it flew into a room. Our eyes would move left to right, up and down. Our focus would change as it moved forward or away from us. That’s what my Upsight vision does as well. I can mentally request an image to come closer for better inspection.

With a thought colors can be added or changed in the images, however they are typically tinted and muted.

Other observations: If I just shut my eyes and watch the show, many times Upsight images will appear that I’ve never seen before in my life.  Images that I have no name for. I stare in awe at these visions. My mind wants to call them something, but if I’ve never been taught what that something is then how can I name it? This intrigues me a great deal.

Upsight is defined by its visual imagery. My mind will ultimately “name” everything I see because that’s what the mind does. It needs labels for a better understanding. But I’m convinced, even before I name something I’m learning from these images, both consciously and unconsciously. I’m writing about consciousness as if I know what it is. I don’t. Only that the unconscious areas I’m now accessing have another deeper level to them as well. Why do I believe this? Various reasons. Mostly  because the element of surprise. If I had access to the deepest layers of my unconscious then I would know everything and wouldn’t be awed or amazed. But I am. Daily.

Upsight encourages me to educate myself more about the images that flow across my field of vision. Many times though it simply teaches me. Many of my visions I have never seen before in the physical world or on any Google image search. They are unique and original, at least to me. They influence and help shape my opinions on things. Opinions on some things I have no business having opinions on, at least at the level of academia, from Physics to Pure Mathematics. I’m a former advertising executive. This stuff should not interest me, but it does.

Perhaps it’s a form of Synesthesia.

The only time my Upsight is off is when I wake up from a deep sleep in the middle of the night. It takes about 15 minutes to get all my wave patterns firing together.

Another interesting observation: Occasionally when I ask a question using Upsight, I will get a visually metaphorical answer. For example: I have asked it how I can get a job done more quickly. My Upsight visual answer was an image of an elbow moving around in an oil pan. i.e. Elbow grease! Get it?

I have no idea what part of my brain these ideas are coming from. Why are some images metaphorical and others literal?

Let me finish this post by telling you a few things of what Upsight is not. If I were to ask you to imagine the famous Jaws movie poster from the 1970s you would retrieve it from a particular memory area of your brain. Most likely I would also retrieve it from the same area in the brain. Remembering an image and seeing it in your minds eye is not Upsight. Upsight has me accessing another area of my brain and literally seeing it in my field of vision. It won’t have all the details of the poster that we remember. It is never static. Ever! The shark will be swimming through the water. The girl will get eaten. Upsight is alive and interactive.

Upsight is also not an all-knowing super power. I asked my ex-wife to walk through the dining room and touch a few items. Not letting me see. When she came back I shut my eyes and visualized her walk. The Upsight showed me her walk and the items she picked up. A lamp and a book. Wrong! She told me that she touched nothing. She just walked through the dining room and sat on a chair. So it’s not a mystical gift. I didn’t see her walking through the room. I saw a woman walking through a room picking up stuff. We have done many experiments like this.

It can’t pick winning horses for a race. Why would I even try these things? Obvious reasons. I’ve had this gift for almost four years and I’m not sure there is anything I haven’t tried. I’ll go into this in more detail in later posts on Madness. The bottom line is that Upsight can be wrong.  Maybe “wrong” is the wrong word. It might be better to say that Upsight has no interest in showing me how to pick a winning horse. I’m still learning exactly what it is and how to use it.

Next Week: My first math post.

Do you need out of your mind thinking? Drop me an email.



Let me give you an idea of what Upsight looks like, of the things that I see when I shift my attention to it. It appears to be a completely visual system. A layered network of always moving, never static, images. In fact, I use my eyes to focus on Upsight images the same way you would use your vision to focus on a person walking across a room. Or the way you would catch the attention of a bird flying past your window out of the corner of your eye.

The fist time I ever saw an image using Upsight was December 29th 2012. I was lying on my back, eyes closed and on the inside of my eyelids, images started to appear. First it was the back of a dinosaur, and then it was red blood cells moving through my body. Followed by an image of the grim reaper and a slot machine. I was excited and scared at the same time. What could this be? It may seem like it has similar features to Charles Bonnet Syndrome and perhaps it does. But it is not Charles Bonnet syndrome. My eyes are healthy. Other than hallucinations, I had never heard of anything like this before.

From that day forward it started happening all the time. I shut my eyes and a movie is being shown on the insides of my eyelids. In fact, I don’t even have to shut my eyes to see it. I’ve learned that I can simply focus my eyes on a solid colored wall and I can watch these Upsight images all day long. The only thing needed is a shift in my attention. Moreover, they must be influencing my consciousness in some way, even when I’m not focusing on them. These images are scrolling across my eyes all the time. As soon as I shift my attention, I see them. Importantly, what the Upsight image displays does not necessarily have to do with what my mind is consciously focused on at the moment.

For example: If you and I are discussing how to make a pizza and I shut my eyes, there may be an image of a pizza in front of me but it could just as easily be an elephant walking across a room or even a child playing in a house. Some follow up questions would be. Why am I seeing an elephant at this moment? I’m not consciously thinking about elephants so why am I seeing one? Where in the brain are these unconscious images coming from?

Once my attention is focused on the elephant I can make it do virtually anything my mind can imagine. I can think of a car, and it’s now driving a car. I can make it start cooking a pizza as well. Please keep in mind; I am not just imagining these things. I am actually seeing them in my field of vision.

If however, I decide to take a more passive viewing role, the elephant will do things on its own without my conscious awareness of why. I can be entertained the same way you would go to a movie and be entertained. Being surprised by the plot, the action sequences and all the other things that happen in movies (without sound). The Upsight images are much shorter than movies, but they still follow story lines. Usually.

I can also use my Upsight  to feel strong emotions. I will think. “Show me something funny.” A scene will appear that is both unexpected and humorous. If I think, “Show me a scene filled with love,” images will appear of a couple getting married or a mother with her newborn baby.

Another fascinating observation: If I’m staring straight ahead and my Upsight displays an image of a motorcycle, then I move my head to the right, the right side of the motorcycle will come into better view. If I look up at the motorcycle then the underbelly will come into view. It seems to operate on a fully pivotal mirror reflection of my eyes.

Here is another example. This one with a more practical use: Say I’m thinking about a solution to a math problem. Let’s say I’m wondering what a 3 dimensional tulip would look like if it were laid flat on a 2 dimensional plane. Then I can focus on the question and my Upsight will show me how to layout a tulip in a beautifully designed geometrical pattern. Upsight will not just show me one version. I can mentally request other layouts as well. This example tells me if I’m consciously thinking about something and I shut my eyes, Upsight is already helping me with a solution. Certainly guiding me to a possible solution.

Here is a link to a Youtube video for a company called Magic Leap. Start at the 14 second mark when they show our universe. This is a good example of what Upsight looks like to me. My visions are not nearly as bright or colorful. But this is an excellent example of how I see with Upsight.  Also it does not interfere with me walking through an office. I need a blank wall and a shift in attention. I should say this is what the secondary images look like. The primary images are a bit softer. I’ll discuss the different types of Upsight in more detail in my next post.

I need to make this point again. I mentioned it in my first post. Many times the visual answers are more like clues than actual answers. For certain math, especially 4th dimension and higher it still takes a great deal of effort and thinking to apply and use the Upsight information. I will publish a more detailed post on how Upsight influences my math work next week. I’ll also write about how I first started thinking and even giving a shit about math problems.

Next up. The different types of Upsight.

Do you need “Out of your mind thinking”? Drop me an email. I can help.



Welcome to my new blog, “Madness, Math and Marketing.” This is my first original blog post in almost 5 years. That’s a long time between posts. My last blog post was sometime in December of 2011. It was on my old blog site The Matte Pad, which focused on the topic of legal marketing. The blog no longer exists. It was linked to Max Advertising, a branding and marketing agency. The agency no longer exists either. A blog with hundreds of posts and a marketing agency that I owned for almost 20 years. Both gone. Their demise falls squarely on my shoulders.

This new blog is not about legal marketing. It’s not about how I managed to destroy almost everything that was good in my life and then somehow piece it back together. It’s not about how our family managed to heal and eventually thrive after the madness. That’s all covered in a narrative non-fiction book that I finished writing earlier this year. It’s sitting in editorial limbo. I’ll write about that more soon. In fact, it will be one of my first few posts under the marketing category of this blog.

Let me give a very brief history about myself. I’m 53 and live in Johns Creek, Georgia. I have 2 boys, ages 18 and 20. I’m divorced but my ex-wife and I are on good terms. In January of 2012 I had a complete mental break down and lost all touch with reality. I walked away from a successful advertising agency I had owned for almost 20 years. I also walked out on my wife and children. I lost everything. All these events happened when I was both paranoid and delusional. Drugs did play a part in my psychosis. Specifically cocaine. Many life-changing events happened that year, too many to list here. In December of 2012 my ex-wife and I reconciled. I came back to Georgia to get help for my psychosis and rebuild my relationship with my children. Things slowly started to get better. By 2014, I was my old self again, maybe even a better version of myself. I started a marketing consulting agency and the last two years have been a success. But as much as I love marketing, I didn’t go through hell to spend the rest of my life doing the same thing I did before the madness.

This blog is also not a survivor blog. It’s not a blog about overcoming addiction and dealing with mental illness. There are plenty of good blogs that cover both of those topics in varying degrees.

No, this blog is not about those things. This new blog is about my brain. My mind. How I now see the world. This blog is about how something was accidentally turned on in my brain that I have been unable to turn off. I have spent a good part of the last 4 years doing research on the brain. Research on attention, awareness and consciousness. Reading copious amounts of blog posts, articles, books and mind numbingly boring academic papers. Trying to find the right doctor, neuroscientist or academic to tell me what the hell happened to my brain. I’ve offered myself up as a test subject at a few universities. I’ve either been ignored or told that it takes time to get grant money for this type of research. I’ve had two separate MRI scans to make sure I have no lesions or brain tumors. Both scans have been clear. No signs of a stroke or damage from drug use either. Thank God. Nothing is visibly wrong with my brain. It just does some weird shit. Some really cool weird shit that I’m finally ready to share with the world.

For the longest time, I wanted validation from these neuroscientists before I was ready to show and tell what my brain can do. Not anymore. I’m tired of sitting on this gift.

Why would I want validation? Why would I need validation? I’ll tell you why. When I was on drugs and out of my mind, I spent a lot of time trying to convince the people closest to me to believe things that were not true. I wanted my family to believe the crazy and outrageous things that I believed in my altered state. Back then if I thought my son had turned into an alien then I wanted you to believe it as well. He didn’t. Which is good to know. I really did believe this too, in spite of all the evidence to the contrary. It took me a while to accept the fact that I was psychotic. With or without drugs.

Let me be clear. I was psychotic and delusional. Now I’m not.

But something happened to my brain, most likely from the drugs. Perhaps from the cocaine use and a combination of genetic factors. Something changed in my brain. For the better too I might add. Once things settled down anyway.

So what does my brain do that’s so amazing? Why do I consider it a gift? I’ve developed what I can best describe as a new skill. I have somehow developed a new type of vision. I can access, what appears to be, a different level of consciousness. My brain is in a constant state of hallucination. When I first started researching this phenomenon the best description I could find was of hypnagogic hallucinations or visions. It’s the waking dream state you are in right before you fall asleep at night. Many works of art and creative ideas have been discovered in this state since the Greeks first wrote about it thousands of years ago. The best-known example being August Kekulé’s realization that the structure of benzene was a closed ring while half-asleep in front of a fire and seeing molecules forming into snakes, one of which grabbed its tail in its mouth.

The beauty of it is that I can access this state any time. All I have to do is shift my attention to it. And there it is, right in front of my eyes, as plain as day. But it’s more than just hypnagogic hallucinations. Many people have these types of hallucinations. There are even a few blogs that talk about dealing with and managing them.

My visions are something else. Something more. Perhaps they are related. I would imagine so. The difference is that my hallucinations are interactive. They are responsive to my thoughts. I can summon them on demand. I can change the visions with a thought. I can ask or better said, think of questions. I will then receive visual answers to my questions. At minimum I get visual responses. Not necessarily an answer to my question, but a kinetic visual image pointing me in the right direction for an answer.

I call this new skill Upsight.

What exactly is Upsight? I’m still trying to figure that out. It’s something that I’ve been playing with for 2 to 3 hours a day almost every day for the last four years. First and foremost, Upsight is a tool that can access another level of consciousness. Perhaps it would be better for me to say it’s accessing another part of my brain. One part of my brain is picking up information and a signal from another part of my brain. Information that had typically gone unnoticed. This part of my brain contains data and information that I’ve found very useful. It has answers to questions that I didn’t know I knew. It’s an area of my brain that I didn’t have access to before I went mad. Its like my own personal Wikipedia. In fact, I affectionately call the part of my brain that Upsight accesses Schizopedia. The reasons should be obvious.

How am I doing this? Where in my brain is Upsight to be found? Where in my brain is Schizopedia located? How the hell should I know? I’m not a scientist. This is another reason I wanted to partner with an academic institution. We could figure this out together. Get some answers. Stick me in an fMRI machine. Run some tests. See what part of my brain lights up when I use Upsight. Find the location of my Schizopedia pages. Hook me up to an EEG machine and measure my Theta waves or whatever. I can do this on demand in a lab all day long. This is not metaphysical. This is measurable and repeatable. And I can prove it.

I’ll discuss some more details of Upsight in my next 2 blog posts, but before I do, I want to talk about why I started this blog and who I’m hoping to reach. I know many people will read this and dismiss it out of hand. Say that I’m still crazy. I’m prepared for those skeptics. It’s to be expected. But there will be some of you that are curious. You’ll want to learn more. Hopefully you’ll keep reading. Perhaps you will tell a friend or a business associate. Eventually someone will read it at Facebook, Apple, Google, Microsoft or IBM. In time someone from a university will read this and they too will want to learn more. The people who need to see it will see it. Connections will be made. Research will begin. Of this I have no doubt.

I’m writing this blog as a way to demonstrate that Upsight has practical applications in the business world. I’ve spent most of my adult life running a marketing agency. If I didn’t think this skill could help people and businesses find solutions to literally any problem they face then I wouldn’t waste my time on this blog. It would still be a cool mental trick. Like people with Hyperthymesia who have extremely detailed personal memories. As cool as that skill is, Upsight is more. Much, much, more.

I’ll demonstrate a practical application of Upsight in one of my first blog posts on math.

But next up, more about Upsight.

Do you need “Out of Your Mind Thinking”? Send me an email. I can help.