Alexa, Can You Help With My Mental Health Marketing?

  Is your mental health facility’s website optimized for voice searches on digital assistants like Alexa, Siri, and Google Assistant? If not, the time is ripe for making this a part of your marketing plan – 5 million people in the U.S. now use voice search technology, and many of those searches are specifically for

Tips for Marketing Mental Health Services to Generation Z

  A new generation will surpass millennials in numbers this year, and savvy mental health marketers are already looking at effective ways to reach this market as the first wave of Generation Z reaches adulthood. Resources differ on the exact year of demarcation for Gen Z, but the term basically refers to people born around

The Craziest Time Of The Year

The holidays are upon us —  that wonderful, magical, terrifying, triggering time of the year! Fa-la-la-la-la, and all that jazz, as a dispassionate Lucy deadpans in the holiday classic, “A Charlie Brown Christmas.” Mental health professionals know all too well that the holidays can be a tinderbox for people battling mental health issues — even

Averting Social Media Burnout In Mental Health Marketing

Staying abreast of breaking and trending news in the field of mental health is a key component of insightful and responsive mental health marketing, and much of that is done through social media. Throughout the day, we’re fielding alerts, following relevant news, and answering never-ending texts, emails, Slack requests and more. We all know that

The Three “Ps” of Clarifying Your Mental Health Target Audience

With the business of healthcare referrals and reimbursement rapidly evolving, mental healthcare marketers need to keep refining their key audiences, keeping healthcare decision makers top of mind. While studies show many hospital and treatment center marketing budgets tend to be heavily slanted toward healthcare professionals who are referral sources, it’s increasingly important to make sure

Prime Number Folio Coordinate System

    When I broke my brain, light entered through some of the cracks. My brain healed, but the light stayed. My past mental health struggles turned something on in my brain that made me smarter.  You might want to review my other math posts to better understand how my mind works. You can find

The Magic Sauce Of Mental Health Marketing

As a mental health marketing professional, one of the first things I’m hired to do is help treatment centers, businesses or organizations define their brand, their “deliverable claim of distinction.” I help them define that special something they do better than anyone else in the marketplace. Together, we identify the service or product that sets