Author: Tom Matte

MARKETING: Upsight: My Brains New Operating System

If you read my last post on MARKETING then you may be saying to yourself right now. So what? Why do I care? It’s great that you found your way back from addiction and mental illness but plenty of other people are recovering addicts. You may also work with one or two people dealing with severe depression

MADNESS: Is Upsight A Genetic Mutation?

Earlier this year I stumbled across a phenomenon known as the ganzfeld effect. From Wikipedia: The ganzfeld effect (from German for “complete field”) or perceptual deprivation is a phenomenon of perception caused by exposure to an unstructured, uniform stimulation field. The effect is the result of the brain amplifying neural noise in order to look

MARKETING: My Brand Is Madness

As a marketing professional, one of the things I was hired to do was go into a company or organization and help define its brand. Define its “deliverable claim of distinction”. My agency was hired to find that special something they do better than anyone else in the marketplace. Find the service or product that

MATH: I’m Banksy

My fascination with math started in January of 2013. Christie gave me a Barnes and Noble gift card for Christmas and I used it to purchase The Joy of X: A guided tour of Math from one to infinity by Steven Strogatz. It was the perfect re-introduction to a subject that I hadn’t really thought about


My Upsight images come in three distinct types. The first is the primary or background image. This is very similar to when you rub a coin through a piece of paper and an outline of the image comes through with the rub. The primary images are always in the background of the two other images.


Let me give you an idea of what Upsight looks like, of the things that I see when I shift my attention to it. It appears to be a completely visual system. A layered network of always moving, never static, images. In fact, I use my eyes to focus on Upsight images the same way


Welcome to my new blog, “Madness, Math and Marketing.” This is my first original blog post in almost 6 years. That’s a long time between posts. My last blog post was sometime in December of 2011. It was on my old blog site The Matte Pad, which focused on the topic of legal marketing. The blog

Marketing: Somebody Missed A Book Festival

One of the reasons I created this blog is to have a platform to market my new book, Jesus Goes To Hollywood: A Memoir Of Madness. The book is finally finished. Well, almost. I still need to decide on the cover and check off a few other items on the self-publishing checklist. I should have