Author: Tom Matte

The Craziest Time Of The Year

The holidays are upon us —  that wonderful, magical, terrifying, triggering time of the year! Fa-la-la-la-la, and all that jazz, as a dispassionate Lucy deadpans in the holiday classic, “A Charlie Brown Christmas.” Mental health professionals know all too well that the holidays can be a tinderbox for people battling mental health issues — even

Averting Social Media Burnout In Mental Health Marketing

Staying abreast of breaking and trending news in the field of mental health is a key component of insightful and responsive mental health marketing, and much of that is done through social media. Throughout the day, we’re fielding alerts, following relevant news, and answering never-ending texts, emails, Slack requests and more. We all know that

The Three “Ps” of Clarifying Your Mental Health Target Audience

With the business of healthcare referrals and reimbursement rapidly evolving, mental healthcare marketers need to keep refining their key audiences, keeping healthcare decision makers top of mind. While studies show many hospital and treatment center marketing budgets tend to be heavily slanted toward healthcare professionals who are referral sources, it’s increasingly important to make sure

Prime Number Folio Coordinate System

    When I broke my brain, light entered through some of the cracks. My brain healed, but the light stayed. My past mental health struggles turned something on in my brain that made me smarter.  You might want to review my other math posts to better understand how my mind works. You can find

The Magic Sauce Of Mental Health Marketing

As a mental health marketing professional, one of the first things I’m hired to do is help treatment centers, businesses or organizations define their brand, their “deliverable claim of distinction.” I help them define that special something they do better than anyone else in the marketplace. Together, we identify the service or product that sets

How My Broken Brain Sees 3-Dimensions

  In this math post, I’ll explain how my brain processes 2 and 3-dimensional Upsight images and how these images translate into deeper mathematical insights. Let’s start with an example of what I “see” when I shut my eyes and shift my attention. Let’s say I’m looking at a 2-dimensional graph or pie chart created

Bringing An Authentic Voice To Mental Health Marketing

  Personal connections win over “marketing appeals” every time. We all know this to be true on a gut level: We respond to genuine conversations about real people and about things that really matter to us. Mental health and addiction issues are deeply personal and affect nearly everyone to some degree; using the power of

Tips For Marketing Mental Health Services To Millennials

  Mental health care providers who throw out stereotypes and get attuned to important nuances of marketing to millennials can find prime opportunities for engaging with this important demographic.  Marketers in all industries are scrambling to find newer and better ways to reach millennials – now the largest age demographic in the country. Often dismissed

Mental Illness And My Pretty Brain

As most people know from the movie “A Beautiful Mind,” mental illness can go hand and hand with math abilities. Many mathematicians disagree with this notion. For every John Nash, Georg Cantor and Kurt Gödel there are 50 other mathematicians with no mental health issues. This is true; most mathematicians don’t have mental health issues.