Category: Marketing

Averting Social Media Burnout In Mental Health Marketing

Staying abreast of breaking and trending news in the field of mental health is a key component of insightful and responsive mental health marketing, and much of that is done through social media. Throughout the day, we’re fielding alerts, following relevant news, and answering never-ending texts, emails, Slack requests and more. We all know that

The Three “Ps” of Clarifying Your Mental Health Target Audience

With the business of healthcare referrals and reimbursement rapidly evolving, mental healthcare marketers need to keep refining their key audiences, keeping healthcare decision makers top of mind. While studies show many hospital and treatment center marketing budgets tend to be heavily slanted toward healthcare professionals who are referral sources, it’s increasingly important to make sure

The Magic Sauce Of Mental Health Marketing

As a mental health marketing professional, one of the first things I’m hired to do is help treatment centers, businesses or organizations define their brand, their “deliverable claim of distinction.” I help them define that special something they do better than anyone else in the marketplace. Together, we identify the service or product that sets

Bringing An Authentic Voice To Mental Health Marketing

  Personal connections win over “marketing appeals” every time. We all know this to be true on a gut level: We respond to genuine conversations about real people and about things that really matter to us. Mental health and addiction issues are deeply personal and affect nearly everyone to some degree; using the power of

Tips For Marketing Mental Health Services To Millennials

  Mental health care providers who throw out stereotypes and get attuned to important nuances of marketing to millennials can find prime opportunities for engaging with this important demographic.  Marketers in all industries are scrambling to find newer and better ways to reach millennials – now the largest age demographic in the country. Often dismissed

Upsight: My Brain’s New Operating System

If you read my last post on mental health marketing, you may be saying to yourself, “So what? As a mental health marketer, why do I care? It’s great that you found your way back from addiction and mental illness, but plenty of other people are recovering addicts.” You may also have colleagues battling some

Mental Health Marketing: My Brand Is Madness

  One of the first things any good marketer does, if he’s lucky, is help his client define or refine their brand; that special something they do better than anyone else in the marketplace. In my 20 years of owning an ad agency, I did quite a lot of this, and I did it well.