Personal connections win over “marketing appeals” every time. We all know this to be true on a gut level: We respond to genuine conversations about real people and about things that really matter to us. Mental health and addiction issues are deeply personal and affect nearly everyone to some degree; using the power of
Mental health care providers who throw out stereotypes and get attuned to important nuances of marketing to millennials can find prime opportunities for engaging with this important demographic. Marketers in all industries are scrambling to find newer and better ways to reach millennials – now the largest age demographic in the country. Often dismissed
As most people know from the movie “A Beautiful Mind,” mental illness can go hand and hand with math abilities. Many mathematicians disagree with this notion. For every John Nash, Georg Cantor and Kurt Gödel there are 50 other mathematicians with no mental health issues. This is true; most mathematicians don’t have mental health issues.
In a previous blog, A Peek Into My Brain And The Gift I Call Upsight, I described how I see things through my brain’s new, multi-dimensional way of thinking. I explained that Upsight is a form of visual consciousness, a layered network of always moving, never static, images that are available to me any
After losing my mind and eventually finding my way back, I found myself with some incredible new gifts. I call my brain’s new, multidimensional way of seeing things “Upsight,” and it has led to some extraordinary insights and accelerated solutions. I’m now combining my marketing know-how, my first-hand experiences with mental disorders, and my “out-of-your-mind
Before I lost my mind, I was a successful marketing executive, business owner, husband and father. I had it all and I lost it all. A cocaine addiction led to mental illness that eventually landed me in a psychiatric hospital and ultimately left me homeless. For two years I was “lost,” literally and figuratively.
My fascination with math started in January of 2013. My wife gave me a Barnes and Noble gift card for Christmas, and I used it to purchase The Joy of X: A guided tour of Math from one to infinity by Steven Strogatz. It was the perfect re-introduction to a subject that I hadn’t thought
If you read my last post on mental health marketing, you may be saying to yourself, “So what? As a mental health marketer, why do I care? It’s great that you found your way back from addiction and mental illness, but plenty of other people are recovering addicts.” You may also have colleagues battling some
Earlier this year I stumbled across a phenomenon known as the ganzfeld effect. From Wikipedia: The ganzfeld effect (from German for “complete field”) or perceptual deprivation is a phenomenon of perception caused by exposure to an unstructured, uniform stimulation field. The effect is the result of the brain amplifying neural noise in order to look
One of the first things any good marketer does, if he’s lucky, is help his client define or refine their brand; that special something they do better than anyone else in the marketplace. In my 20 years of owning an ad agency, I did quite a lot of this, and I did it well. With