There was a time I fully believed the ad agency I owned with my wife had become a front for a secret porn empire she was running. I was also pretty sure my kids were replaced by shape-shifting aliens and government satellites were monitoring my every move. There was nothing anyone could do to make
As a mental health marketing professional, one of the first things I’m hired to do is help treatment centers, businesses or organizations define their brand, their “deliverable claim of distinction.” I help them define that special something they do better than anyone else in the marketplace. Together, we identify the service or product that sets
Mental health care providers who throw out stereotypes and get attuned to important nuances of marketing to millennials can find prime opportunities for engaging with this important demographic. Marketers in all industries are scrambling to find newer and better ways to reach millennials – now the largest age demographic in the country. Often dismissed
After losing my mind and eventually finding my way back, I found myself with some incredible new gifts. I call my brain’s new, multidimensional way of seeing things “Upsight,” and it has led to some extraordinary insights and accelerated solutions. I’m now combining my marketing know-how, my first-hand experiences with mental disorders, and my “out-of-your-mind
One of the first things any good marketer does, if he’s lucky, is help his client define or refine their brand; that special something they do better than anyone else in the marketplace. In my 20 years of owning an ad agency, I did quite a lot of this, and I did it well.