Tag: Marketing Strategy

Alexa, Can You Help With My Mental Health Marketing?

  Is your mental health facility’s website optimized for voice searches on digital assistants like Alexa, Siri, and Google Assistant? If not, the time is ripe for making this a part of your marketing plan – 5 million people in the U.S. now use voice search technology, and many of those searches are specifically for

Averting Social Media Burnout In Mental Health Marketing

Staying abreast of breaking and trending news in the field of mental health is a key component of insightful and responsive mental health marketing, and much of that is done through social media. Throughout the day, we’re fielding alerts, following relevant news, and answering never-ending texts, emails, Slack requests and more. We all know that

Mental Health Marketing: My Brand Is Madness

  One of the first things any good marketer does, if he’s lucky, is help his client define or refine their brand; that special something they do better than anyone else in the marketplace. In my 20 years of owning an ad agency, I did quite a lot of this, and I did it well.