As a mental health marketing professional, one of the first things I’m hired to do is help treatment centers, businesses or organizations define their brand, their “deliverable claim of distinction.” I help them define that special something they do better than anyone else in the marketplace. Together, we identify the service or product that sets
Personal connections win over “marketing appeals” every time. We all know this to be true on a gut level: We respond to genuine conversations about real people and about things that really matter to us. Mental health and addiction issues are deeply personal and affect nearly everyone to some degree; using the power of
Mental health care providers who throw out stereotypes and get attuned to important nuances of marketing to millennials can find prime opportunities for engaging with this important demographic. Marketers in all industries are scrambling to find newer and better ways to reach millennials – now the largest age demographic in the country. Often dismissed
As most people know from the movie “A Beautiful Mind,” mental illness can go hand and hand with math abilities. Many mathematicians disagree with this notion. For every John Nash, Georg Cantor and Kurt Gödel there are 50 other mathematicians with no mental health issues. This is true; most mathematicians don’t have mental health issues.
After losing my mind and eventually finding my way back, I found myself with some incredible new gifts. I call my brain’s new, multidimensional way of seeing things “Upsight,” and it has led to some extraordinary insights and accelerated solutions. I’m now combining my marketing know-how, my first-hand experiences with mental disorders, and my “out-of-your-mind
Before I lost my mind, I was a successful marketing executive, business owner, husband and father. I had it all and I lost it all. A cocaine addiction led to mental illness that eventually landed me in a psychiatric hospital and ultimately left me homeless. For two years I was “lost,” literally and figuratively.
If you read my last post on mental health marketing, you may be saying to yourself, “So what? As a mental health marketer, why do I care? It’s great that you found your way back from addiction and mental illness, but plenty of other people are recovering addicts.” You may also have colleagues battling some
One of the first things any good marketer does, if he’s lucky, is help his client define or refine their brand; that special something they do better than anyone else in the marketplace. In my 20 years of owning an ad agency, I did quite a lot of this, and I did it well.