I’m a marketer by trade and a mental health patient by life lottery. I write about mental health marketing, not healthcare policy or health insurance regulations. So I was surprised and intrigued to learn that this month marks the 10th anniversary of a great law I’d never even heard of — the Mental Health Parity
Tag: Mental Health Marketing
With the business of healthcare referrals and reimbursement rapidly evolving, mental healthcare marketers need to keep refining their key audiences, keeping healthcare decision makers top of mind. While studies show many hospital and treatment center marketing budgets tend to be heavily slanted toward healthcare professionals who are referral sources, it’s increasingly important to make sure
There was a time I fully believed the ad agency I owned with my wife had become a front for a secret porn empire she was running. I was also pretty sure my kids were replaced by shape-shifting aliens and government satellites were monitoring my every move. There was nothing anyone could do to make
As a mental health marketing professional, one of the first things I’m hired to do is help treatment centers, businesses or organizations define their brand, their “deliverable claim of distinction.” I help them define that special something they do better than anyone else in the marketplace. Together, we identify the service or product that sets
Personal connections win over “marketing appeals” every time. We all know this to be true on a gut level: We respond to genuine conversations about real people and about things that really matter to us. Mental health and addiction issues are deeply personal and affect nearly everyone to some degree; using the power of
Mental health care providers who throw out stereotypes and get attuned to important nuances of marketing to millennials can find prime opportunities for engaging with this important demographic. Marketers in all industries are scrambling to find newer and better ways to reach millennials – now the largest age demographic in the country. Often dismissed
As most people know from the movie “A Beautiful Mind,” mental illness can go hand and hand with math abilities. Many mathematicians disagree with this notion. For every John Nash, Georg Cantor and Kurt Gödel there are 50 other mathematicians with no mental health issues. This is true; most mathematicians don’t have mental health issues.
In a previous blog, A Peek Into My Brain And The Gift I Call Upsight, I described how I see things through my brain’s new, multi-dimensional way of thinking. I explained that Upsight is a form of visual consciousness, a layered network of always moving, never static, images that are available to me any
After losing my mind and eventually finding my way back, I found myself with some incredible new gifts. I call my brain’s new, multidimensional way of seeing things “Upsight,” and it has led to some extraordinary insights and accelerated solutions. I’m now combining my marketing know-how, my first-hand experiences with mental disorders, and my “out-of-your-mind
Before I lost my mind, I was a successful marketing executive, business owner, husband and father. I had it all and I lost it all. A cocaine addiction led to mental illness that eventually landed me in a psychiatric hospital and ultimately left me homeless. For two years I was “lost,” literally and figuratively.