Tag: Mental Health Marketing

Is Upsight A Genetic Mutation?

Earlier this year I stumbled across a phenomenon known as the ganzfeld effect. From Wikipedia: The ganzfeld effect (from German for “complete field”) or perceptual deprivation is a phenomenon of perception caused by exposure to an unstructured, uniform stimulation field. The effect is the result of the brain amplifying neural noise in order to look

Mental Health Marketing: My Brand Is Madness

  One of the first things any good marketer does, if he’s lucky, is help his client define or refine their brand; that special something they do better than anyone else in the marketplace. In my 20 years of owning an ad agency, I did quite a lot of this, and I did it well.