If you read my last post on mental health marketing, you may be saying to yourself, “So what? As a mental health marketer, why do I care? It’s great that you found your way back from addiction and mental illness, but plenty of other people are recovering addicts.” You may also have colleagues battling some
Tag: Mental Health Marketing
Earlier this year I stumbled across a phenomenon known as the ganzfeld effect. From Wikipedia: The ganzfeld effect (from German for “complete field”) or perceptual deprivation is a phenomenon of perception caused by exposure to an unstructured, uniform stimulation field. The effect is the result of the brain amplifying neural noise in order to look
One of the first things any good marketer does, if he’s lucky, is help his client define or refine their brand; that special something they do better than anyone else in the marketplace. In my 20 years of owning an ad agency, I did quite a lot of this, and I did it well.