Personal connections win over “marketing appeals” every time. We all know this to be true on a gut level: We respond to genuine conversations about real people and about things that really matter to us. Mental health and addiction issues are deeply personal and affect nearly everyone to some degree; using the power of
Tag: Mental Health
Mental health care providers who throw out stereotypes and get attuned to important nuances of marketing to millennials can find prime opportunities for engaging with this important demographic. Marketers in all industries are scrambling to find newer and better ways to reach millennials – now the largest age demographic in the country. Often dismissed
As most people know from the movie “A Beautiful Mind,” mental illness can go hand and hand with math abilities. Many mathematicians disagree with this notion. For every John Nash, Georg Cantor and Kurt Gödel there are 50 other mathematicians with no mental health issues. This is true; most mathematicians don’t have mental health issues.
In a previous blog, Upsight: An Infinite Idea Machine For Mental Health Marketing, I described how I see things through my brain’s new, multi-dimensional way of thinking. I explained that Upsight is a form of visual consciousness, a layered network of always moving, never static, images that are available to me any time I
Before I lost my mind, I was a successful marketing executive, business owner, husband and father. I had it all and I lost it all. A cocaine addiction led to mental illness that eventually landed me in a psychiatric hospital and ultimately left me homeless. For two years I was “lost,” literally and figuratively.
One of the first things any good marketer does, if he’s lucky, is help his client define or refine their brand; that special something they do better than anyone else in the marketplace. In my 20 years of owning an ad agency, I did quite a lot of this, and I did it well. With